The Proffitt Podcast

Content Marketing Success, How Do You Define It?

February 21, 2023 Krystal Proffitt Season 1 Episode 392
The Proffitt Podcast
Content Marketing Success, How Do You Define It?
Show Notes

"Is it the numbers? Subscribers? Downloads? What do you use to determine your content success?" Great question, and one that I can't wait to jump into today!

There was a recent comment on my YouTube channel -- an observation that my video views have gone down. While this person wasn't wrong (my long-form video views are down), I understood the "issue" behind the scenes.

"They must think video views are the measuring stick for success here," I told myself as I typed out my response. So, I thought I'd clear the air and give you the four things I use to measure my content marketing success. (You can steal these for yourself!)

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