Embracing Authenticity and Media Savvy to Skyrocket Your Podcast Audience

Ever find yourself inspired by those who've pivoted their lives to follow a true calling? Susie Moore's journey from tech dynamo to life coach and media sensation is nothing short of inspiring. She joins us to chat about the leap of faith into full-time side hustling, penning bestsellers, and her unique philosophy: "Let it be easy."

Our conversation is full of wisdom for those seeking to connect with their audience through the power of storytelling and authenticity. Susie's footprint in major media outlets shows how being true to yourself can lead to incredible opportunities.

Launching a podcast can feel like an uphill battle, but what if the secret to success is as uncomplicated as embracing the 'Let it be easy' mantra? Susie shares her own podcasting inception story, starting with the 90-day challenge that taught her the beauty of connecting with an audience through regular, authentic content.

From our collective content experience, we'll explore the power of consistency and how it can transform your creative endeavors. You'll be encouraged to adopt a mindset that values progress over perfection and recognize the joy in the content creation journey.

After you tune in, you won't be able to unsee the endless opportunities to amplify your message and grow your platform. Our conversation dives into the nitty-gritty of using media to your advantage, looking at how media appearances can shorten the sales cycle, the longevity of impactful content, and the excitement of living in an era where our message can reach far and wide.

Spoiler alert! We're wrapping up the episode by unveiling our new class, Overnight Rockstar. This episode is the boost you need to navigate the media landscape with the finesse of a seasoned publicist. Strap in because we're peeling back the curtain on the strategies that could elevate your podcast audience to new heights.

How to Start a Podcast Guide: The Complete Guide
Learn how to plan, record, and launch your podcast with this illustrated guide.
Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.

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Transcript

Krystal Proffitt: 0:01

We are supported by Riverside. One of the things that drives me bonkers it really does is when I go to record an interview and everything looks great. In the moment. Everything sounds great. You did your sound checks, all the video, everything looks fantastic. But then you go to download and it's just off. The video is grainy, the audio didn't turn out as well as you expected and you just feel like you need to scrap the entire thing after you spent so much time finding the perfect guest or thinking about the perfect topic. Well, with Riverside, I never have to think about this. So Riverside is a platform that you can use to record your solo content or host guests for your podcast, and it is the best solution for anyone that's just getting started or even if you're seasoned pro looking to make a switch this year. Head over to and use the promo code Krystal 15. That's . Promo code K R Y S T A L 15 to get an exclusive discount for the profit podcast listeners. Again, that's krystalproffitt. com/riverside and use promo code Krystal 15.

Krystal Proffitt: 1:30

Ok, let's get into today's episode. What do the Today Show, good Morning America, dr Oz, business Insider, forbes, oprah, the Wall Street Journal, cosmich Palatin and Marie Claire all have in common. Well, they have featured today's guest. We are talking all about media and PR, which is public relations, if you've never heard that term before and we're getting into it today, and I am so excited. So today's guest is Susie Moore. So she is a world renowned life coach author and the host of the top rated Apple podcast, let it Be Easy, and I want you to really let that phrase sink in, because we are going to say it so much in today's episode and that's exactly what it's going to feel like Like you're going to feel the just the deep exhale of letting things be easy. Now, susie is a sought after expert for media outlets and has been featured in all the publications that we just talked about today, and, in addition to that, she's the resident life coach for Greatest, the world's leading health and wellness site for millennials, and the author of the book Let it Be Easy and Stop Checking your Likes.

Krystal Proffitt: 2:53

This was a jam packed episode. We had so much fun and I feel like it's kind of cliche to say it, but and I told her this I was like you were just such a ray of sunshine, so hopefully this episode hits you right whenever you need that boost of motivational pep talk. And you can do this, because that is what Susie is bringing in today's episode. So let's get right to it. Welcome to the Profit Podcast, where we teach you how to start, launch and market your content with confidence. I'm your host, fristel Profit, and I'm so excited that you're here. Thanks for hanging out with me today, because if you've been trying to figure out the world of content creation, this is the show that will help be your time saving shortcut. So let's get right to it, shall we, susie? Thank you so much for being on the show today and welcome to the Profit Podcast.

Susie Moore: 3:52

Crissel, I love you. I love the name of your podcast. I can't wait for this conversation. Let's take it away.

Krystal Proffitt: 4:00

We're going to have so much fun. First of all, I love your energy. Anywhere you go, I feel like you just have this, like I know, the cliche ray of sunshine. It's just, it's so true, and I am just really excited to chat about media and podcasting and content, because you do this so well and you have been just doing this so big and bold. Let's just call that out real fast, not just oh, I'm behind the scenes doing that. You've been on Oprah, business Insider, the Today Show, marie, good morning. I could go on and on about all these things, but I want to go back to Susie from way back in the day that maybe it was just starting. What was that like for you?

Susie Moore: 4:46

Oh my gosh. I love going back to the beginning days in my mind and just kind of remembering, because I think that we always have fears, we always have doubts, even as we grow. Our doubts and fears, I think, just get more and more challenging as we grow. But when I got started, I was working in the tech sector, in the software industry very sexy programmatic video advertising and I was really happy for my job. I was always grateful and appreciative of the opportunities I was given, but I always just knew, Krystal, that it wasn't my life's work to work in the software field and I've always been obsessed with helping people solve their problems. I'm good at coming up with options and solutions. I love to encourage people and when I learned about the life coaching industry, I just dove in as a side hustler.

Susie Moore: 5:37

Immediately I had my tech career going, but I was working as a life coach in the evenings and weekends and immediately I knew I was like okay, this is it, this is what I want to do. But in the beginning you have your trickle of clients and it doesn't match your salary. It can feel like a bit of a distant dream, working for yourself full time, but I knew that if I had the dream in my heart. There had to be a way that it could become a reality, otherwise I wouldn't possess the dream. This is something that I really believe is true for everybody. And I also noticed, Krystal, that the more I was just out there even at barbecues or in a noodle line, wherever it was that I found myself in New York. Whenever I just spoke about my life and my stories and I just shared my advice or opinions or take on the world, the right people would want to connect with me and the right people would think, oh, maybe you could help me with a problem, maybe we could talk a bit more deeply about this.

Susie Moore: 6:34

And so one day, I was in my cubicle waiting for five o'clock which was pretty much most days for a lot of people who are going to corporate environments and I'd run down the clock reading online, reading publications, like a lot of people do, publications like MindBody Green, huffington Post, business Insider, marie Claire and, as a new life coach, I was, of course, enjoying the content, but I saw it through the lens of someone as a new content creator thinking, oh, I've got to start a newsletter, I've got to start sharing my own stories in a more formal way, and one day I was meeting a friend for drinks and she was late. I was early I'm always early and I was sitting at the bar with my martini and I submitted 500 words to MindBody Green without thinking just underthink, it is one of my mantras. And two weeks later, to my surprise, to my complete delight, I had an author page and a published media feature in MindBody Green and it was shared, that very first piece, nearly 4,000 times. And, Krystal, that was it. I was like, huh, there is a way, hallelujah, this is it.

Susie Moore: 7:44

And I was 10 years ago and I have kept going with this method ever since. Initially it was just for one-on-one coaching clients. Now it's to sell books, to work with my products, to promote my podcast. The media is our best friend that we often don't even realize exists because we don't think it's there for us. We think that maybe it's reserved for an elite few or people who are famous, or people who are verified, or people who fill in the blank, whereas the media just wants to hear from real people like you and me, real stories showing up as ourselves.

Krystal Proffitt: 8:49

Oh my gosh, and what a picture that you've painted, because I mean, the cubicle is real, like there's probably someone sitting in a cubicle listening to this right now and they're not in long Shout out to you Sign hustlers.

Krystal Proffitt: 9:01

Yes, they're saying. Yep, this is me right now. Like Susie has called me out, I am here. But I love what you said about you. Know, you're sitting there and you almost didn't even think about it, like I'm sure it wasn't even a conscious thing, it was just like I'm just going to do this and we'll see what happens. And this is what I love about you, susie, because you have this mantra. I don't know if it's your life's mission, but it is the title of your book, it is the title of your podcast. Can you share what that is for everybody?

Susie Moore: 9:31

I always feel like even my shoulders drop when I say it Let it be easy, right? I really believe.

Krystal Proffitt: 9:38

It's just yes.

Susie Moore: 9:40

I really believe that what we want wants us. What are desires? The desires that we have in our hearts? They're meant to be? Success leaves clues. It's not a great mystery. What you're meant to be doing with your life, we know and the support is there. I just think that we think it's so much harder than it is and we think there's so much isn't available to us or it's, you know, for later down the line, Whereas I don't know what is there to wait for. This is something that I always question. I'm like what are we waiting for? I've always kind of instinctively known that the conditions are never perfect, Right. We're never going to feel confident and perfectly ready. We're never going to be given a golden opportunity out of nowhere. It's up to us and the time is now, and it's fun to take action right, To create momentum and to go for it in your life. And I just I don't know what we're waiting for if we think there's a better time in the future.

Krystal Proffitt: 10:32

Oh, this is so good and I mean what a great like you've coined it now. It's like every time I say let it be easy Now. I just always think of you too. So great branding, great marketing strategy there, whether it was intentional or not, fantastic.

Susie Moore: 10:48

Would you believe it was. Actually I was sitting in Ruth's Ruth, our mutual friends pool and we were talking and I was like I'm walking on my next book and I can't come up with a title. And she's like, let it be easy, is your title? It's what you say all the time and I couldn't even let it be easy by letting the title come to me. See how the world works. It's hilarious. But yes, let it be easy. I think it's a.

Krystal Proffitt: 11:10

I think it's a nice thing to remind ourselves 100%, and I think that you know I want to get into so many different pieces of your story, but the title of your podcast being let it be easy, I feel like you can just settle in immediately and just get right into it, like this doesn't have to be something that you're fighting against. It just is something of either your daily or your weekly routine for your podcast listeners. But I'm going to brag on you again for a second because I know you're not like.

Krystal Proffitt: 11:38

You may be a humble braggar, but you're not going to walk around and say you have over 700 episodes and more than 905 star ratings on your podcast and people listening are like whoa, whoa, whoa, hang on, hang on and like again. I want to go back to take us back to that night before you launched your podcast. Did you have any like? Okay, I've done this. I've you know, I've posted these on the Q's publications, but now I'm doing this myself. Like, did any of that come into your mind?

Susie Moore: 12:10

Oh my gosh, I love this question. Well, I've had my podcast for it's almost two every two years this spring, and I just thought it's probably time. Of course I love to write, to create content in with different mediums, but having been a guest on lots of different shows and having really enjoyed that, and then being a podcast listener myself, Often if I'd listened to an interview with someone two people that I love I'd go oh, I've got a question, or this is an area where I'd go and I just think I wanted to be part of the fun. You know, I didn't put much pressure on it. I thought the worst thing that can happen is I'll try for a year, maybe not like it, Maybe think, you know, this isn't maybe the medium for me, but I decided to do daily episodes.

Susie Moore: 12:54

I committed to 90 days initially and I announced it in my groups and we're all kind of doing a 90 day challenge and I was like I'm going to podcast every single day for 90 days. My episodes are five minutes a day, apart from interviews, and I just found it. I just found it is an area where I don't feel blocked and I don't think that I have to be perfect. I don't think I have to be original. I'm sure I've repeated myself over time many times, but I think you know, if I'm showing up each day with people in their earbuds, that's a big privilege for me and I'm enjoying it. And I you know what, Krystal, I'm not taking it too seriously. I think that that's part of it. I say what I feel, what's true for me. It's okay to agree or disagree, but I'm just going to keep going as long as I'm having fun.

Krystal Proffitt: 13:38

Yeah, and I think that I mean, first of all, mic drop like that is 100% like the anthem that we preach around here is making it fun and letting it be something that comes natural to you, and I think that so much of the time people are in the world of comparison, they're stuck in this like well, I have to make one like this famous podcaster or the show that I've been listening to and we can stand in our own way so much of the time, because we're saying, well, I don't have a huge team or I can't invest in a ton of equipment, like, and I just love that you just approach it as I'm just going to be myself and.

Krystal Proffitt: 14:14

I'm going to commit to smaller chunks of time. I think that a 90 day commitment to get started was fantastic. So in that first 90 days, did you have any like, oh, this is harder than I thought, or this isn't going exactly the way that I thought it would, or was there anything that was like, oh my gosh, maybe I made a huge mistake, what am I doing?

Susie Moore: 14:36

You know, it was actually the opposite. I thought, wow, I'm going to need like a content schedule and I'm going to have to do a lot of planning. And it wasn't that way at all. The way that I just prepare for my episodes is, whenever I have an idea, I just write it on the Notes app on my phone. Often it's just three words, that's enough, Like for a five minute episode. I know what I'm going to say, I know what was triggered in me, the thing that I want to share.

Susie Moore: 14:58

And if you think about it, if you sit down for 10 episodes a week, say five, you know 10, five minute episodes for less than an hour a week, you are ahead of time in your scheduling because that all compounds, right. Three extra days, three extra days, three extra days, and you have a podcast. That I think the daily thing isn't that common. I mean not that I understand anyway, and so every day I just keep, I think, appearing in people's feeds. I don't even know exactly You're the expert, Krystal how it all works, but I just feel like the people who, like you, they're engaged with you, You're showing up from them consistently, and I've got less than an hour a week to do that. I mean think about it an hour a week. Most people spend that on social media before they even get out of bed in a lot of cases. So I just think, if you can set aside time.

Susie Moore: 15:48

I say you know, confidence is the best productivity hack. Right, Just give it a go, right. I also say you know, to my community, let it be an 85, right? Some podcast episodes I'm like, oh, that was really, that was really good. But a lot of the time it's hey, this is good enough, I'm showing up, the right person will get the right message at the right time. I believe in that from me, if you know, if it's coming from my heart, and not everything has to be this perfect production. So sometimes it's camera on, sometimes it's camera off, Sometimes I feel like really jazz about the content. Sometimes it's an 85. And that's also okay. I heard and probably you would know this, Krystal that less than like 2% of podcasts have more than even 10 episodes or something like that. Like you're in the top 2% if you've got very few episodes. So it's not that hard to win.

Krystal Proffitt: 16:36

No, it's not. It's not, and I love that you took the approach of the Daily Podcast. I had a show for almost three years where I was doing daily and it was so much fun and to your point. I mean, sometimes I was talking about what I was like keeping it all focused on business, but then talking about, like, the office remodel that I wanted to eventually have and the reasons behind it. So it was like this creative sandbox where I could just share so much of the creativity and the ideas. And I just love the fact that you are just continuing to show up because you find ideas everywhere. If you know, you're like okay, next time I sit down I have to record some stuff. What am I going to talk about? You're looking around your house. You're like how can I make this relatable to what my clients are going through or what my students have experienced, or what that person that's just getting started? So is there like a specific place in your life that is just the go to for creative inspiration?

Susie Moore: 17:33

Oh my gosh, you're right. The more you create, the more just in tune you are. You realize that there are stories everywhere and I did started noticing that when I started creating media content 10 years ago, because you know I have a column. I mean there's so much content that I create that I think that you're tuned into a certain frequency, almost you're observing life consciously. You're not autopiloting everything, but I don't think there's a specific. I think everything is inspiring A broken tooth.

Susie Moore: 18:00

I was just listening to the Lion King soundtrack yesterday and I love, I love a lyric in there about how there's not enough time to do all the things that can be done and to see all the things that can be seen, and I just put that down Lion King song. So I'm like, are you being intentional with your life? There isn't time to do everything. You know. I think eavesdropping I loved, I love a good old eavesdrop. I'm like hearing two women talk about how guilty they feel over eating. Oh, I can't wait to talk about that If I'm having a fight with my mom. I want to talk about that, like I just I think inspiration is everywhere.

Susie Moore: 18:34

When I think Seth Godin said creativity is seeing what everyone sees and noticing what other people don't notice, and that's all it is. I think it's just being a little bit more conscious, being a bit more observant and realizing that. I mean, life is fascinating, right. People are fascinating, what happens every single day. It's fascinating. We don't even need fiction books, right, like life itself, reading biographies, paying attention, it's so rich with with information and it's fascinating. And coming up with content has not been a struggle yet. I don't know, maybe in a couple more years, but not so far yet. Krystal.

Krystal Proffitt: 19:13

Yeah, well, now we have AI to talk about, like for a lifetime that can help us with every single thing, so I think you're going to be good.

Susie Moore: 19:21

I know, you can even probably import your most important or your most downloaded episodes and they ask for ideas. I'm sure that could be a call or a front prompt.

Krystal Proffitt: 19:30

Yeah, it would be so fun. Oh well, I actually want to get to PR, right. I want to talk about PR and media, because we've touched on it a little bit. But for someone that they're hearing PR, public relations, media hits and they're thinking, yeah, that's not for me. Like, what exactly does public relations and media hits? Like, can you break that down into something that's very simple for even a very, very beginner, one tech-savvy person, to understand?

Susie Moore: 20:00

I think that when most people think about publicity, they think about being on the Today Show or they think about dropping six figures on a publicist and that being really scary and you having to qualify for all of these suns with all this criteria to make sure you're even worthy. And I think about it completely differently. I am obsessed with the media. It's been my biggest source of business growth. It's been my biggest source of fun, of new connections, of opening up. I mean, because media coverage brings you a lot right. The way that I think about it is giving your message, your story, your name, your brand, what it is that you have to share, giving it a microphone, that's it. To me, it's that simple, it's have you got a fertility story to share? Have you got a story about becoming plant-based? Have you got a story of getting out of debt? Have you got a story about learning a language? Whatever it is, divorce, I mean it's endless right. Any content that you have in your business. Do you want to give it a microphone? That's it.

Susie Moore: 21:00

An analogy that I use sometimes is sometimes, I think, on our own platforms, whatever it may be, say it's social media, for example it can feel a bit like when you post a story or you share something. It's a bit like setting up a lemonade stand outside your front door. It's great, you'll get a couple of sales, there's a trickle of people passers-by. But why not go to like a busy sports field on a Saturday where there is thrust and an appetite and just you know, just pop in your stand right there and yeah, look, I love all of the platforms that I act. You know that I own and that I have control over.

Susie Moore: 21:36

But there's so many media outlets in there you couldn't even put a dent in the media outlets that exist for you, no matter your niche.

Susie Moore: 21:44

They have huge audiences that are loyal and engaged, and the media needs content to survive. Right, there is no media without fresh stories every day. So I want to show up where the people are with an appetite, with a thrust, and I don't have to build it Like it already exists, and that way it can then trickle through to my products and services, to my own platforms. But I don't have to spend hundreds of millions and have a team of a thousand people to create an audience of a certain magnitude. It exists, I tap into it, and when I do that, not only do I get the volume and the credibility and the authority, but a lot of opportunities open up. You know, if you want to have a speaking opportunity or a traditional book deal, or if you care about influencer marketing, media coverage is only going to help you. It's look, I don't make the rules, but when you're in especially top tier media, it elevates how the world sees you.

Susie Moore: 22:45

It doesn't make you the best at your job, but it makes people think you're the best at your job, and so why not give yourself that advantage? Because we all have it. Some of us are just using it, but most of us certainly aren't.

Krystal Proffitt: 22:57

Oh, man, and you know, while you're saying that, about all the big media hits versus even things that are niche, specific. Maybe not everybody in their neighbor knows about specific things, but if you're in the, you know the fitness industry and you're, you know, a male influencer and men's health is on your website like credibility booster one on one. I mean you're exactly, I know that you preach this about. It's like it's the difference of you having a business and being a service provider or a coach and someone looking like they want to like for me, for example, somebody wants to start a podcast and they come to your website and they see, okay, you know, like you do this, like you offer all the same services. And then they go to my website and they see, oh, I've partnered with Susie Moore, because I mean, let's just throw that up there.

Krystal Proffitt: 23:46

I'm partnered with Susie Moore now. But it's like Buzzsprout, streamyard, like all of these industry specific like people automatically are like oh, they still don't know anything else about me, they don't know the history and how I can actually help them. But those little credibility boosters can be the rocket ship that and I learned this from you and I just I have to say thank you so much because it has lit a fire under me to make PR, media hits and partnerships with these media companies a bigger priority in 2024. So if someone's just get well first of all, do you have anything else to say about that? Cause I know that that's like it's just, it's so incredible.

Susie Moore: 24:27

I could talk for four days about this without sleeping, without eating, like truly. I mean this topic it's. I just know it can be such a needle mover and those who've had success with it know that right, and that's why we stick with it. People who get media coverage we know that it doesn't just mean you get paid attention, which is great for the ego yeah, you'll get, you know, all these cool high fives too, from everyone that you know and they'll start to think, oh, you're really, really cool and really legit. But it pays off in so many ways Surprising ways, I just think when it comes to landing. You know media, that's right for you.

Susie Moore: 25:00

A couple of extra things here. You know, when you're Googled right, and it's proven, even cause we spend a lot of money on Facebook ads, right, in our business, and even our Facebook account manager said look, often, even when people see an ad, they're interested, they'll go offline for a second. They'll Google you and if you're coming up, look what comes up. When you're Googled, most people will have their site in their social handles. Cool, right, but that's everybody you know. So if you're coming up in these top tier publications that have so much credibility in the eyes of that person you are, those publications like that is you.

Susie Moore: 25:35

And then when you think about where have you go? Right, like you said, almost all else being equal, if someone's looking to hire a coach, hire a coach or a dentist or a hairdresser or what a nanny agency and then you see where they, where they've been featured, like. Even if you go to a good old brick and water store or an office, you'll see there's media if they have it, they have their awards and they have their media because it makes a difference. So that's part of letting it be easy. Right, let it be easy to hire you, let it be easy to say yes to you, build that trust upfront.

Susie Moore: 26:05

And then also it's short on the sale cycle, because sometimes trust takes a while to build, and it should. But I find instant trust is often just lended to you when you appear in media outlets that people love and that they've trusted for years. Maybe their parents have trusted them. One of our students was in the New York Times and she was like, oh my gosh, my parents have read this for years. Like I grew up with this and she's like and I'm in it and I'm like yeah, very cool, right, what's next?

Susie Moore: 26:31

That's always that question. What's next? Because once you, I think, once you taste it and you see what it, does to you you also just want to keep going.

Krystal Proffitt: 26:39

Yes, oh my gosh, Like it is. It's this, it's this hunger for empowerment. That's how I think about it is, and I loved how you said this earlier. It's like you're giving a microphone and I'm you know you were saying to your brand, to everything that you're doing, but for everybody that's listening, they have a message and they have this message that they're so passionate about.

Krystal Proffitt: 27:00

And I just imagine putting a microphone to everyone that is so passionate and they're like they're. They're working hard, suzie, their work is so hard on their content and they're saying why am I not getting more listeners, why am I not getting more downloads? And you know we'll talk about. Well, what are you doing? I'm posting on social media, I'm doing this and I'm doing that and I say we got to broaden this audience. Like how can we make it more impactful? So what type of success have you seen? Well, let's talk about your podcast. Actually, you know you were talking about you used the media for your podcast. How does that work? What is that? If there's any tactical advice that you have for that, oh yes.

Susie Moore: 28:15

So one thing that the media loves is roundups, for example. So if you Google top career podcasts anyone Google top group podcasts there'll be a site that pops up as number one. It's a career website called themusecom which has got a really nice, loyal, significant following, and it's either 13 or 16 podcasts. I think it's 16. And who do you think wrote that Krystal?

Krystal Proffitt: 28:39

Oh, I don't know who is that Susie?

Susie Moore: 28:44

Who could have possibly put together that roundup? And Krystal, can you imagine whose podcast I included in my roundup?

Krystal Proffitt: 28:52

I don't know. Maybe it was something along the lines of let it be easy.

Susie Moore: 28:56

Precisely with an episode to start with, linking to me, like talking about the pod it's when you so, for example. That's one way you can always include your podcast in a roundup. If you're doing a sincere roundup of value-based podcasts, right, so just say you're in the nutrition world, there's plenty of media for that. If you're in the finance world, oh my gosh, endless media outlets for you. If you're in the parenting space, the psychology space, there are podcasts for everything. Now, it's so wonderful. So if you did a roundup and include yours, I always recommend putting yours last, because people often stop on the last point and then just say say why. You say why your podcast editors and producers really support this. They understand what it is that you're doing, and so roundups is one thing. I also do that for books. Secondly, you can essentially take some of your highest performing content and translate it into written content for media. It can also show the editor. You know this is my most popular episode because they want that you know their finger on the possible audiences are connecting to and if there's feedback, they want to see that and understand it.

Susie Moore: 30:06

But also I've appeared in PsychCentral and in Business Insider and in Cosmo linking to my podcast, just sharing general Let it Be Easy advice, one about making friends as an adult, one about how to make big decisions, one around questions to ask, to release stress. So I show up, give value first, right, take care of the audience, make them the priority. And then it's like hey, if you like this, you might want to check out the Let it Be Easy podcast with Susie Moore. Right, and you can just imagine like this, like the streams that increase, like the boost that you get when your piece is released Initially, yes, you get that first, like round of nice traffic, but also your content's out there in the ether forever, right, media content isn't taken down for any reason. So when anything's being Googled, when people are searching, when they're looking for solutions to their problems, and you're coming up and there's great content and then a way to go a little deeper to get even more value. Then there's your podcast. There's a link. It's completely frictionless.

Krystal Proffitt: 31:09

Oh, this is so, so good. And I know people that are just like yes, I want this, I want this, I want to be able to do this, and so the next piece that I know people are asking it's like Okay, well, Susie's mentioning a link. Is that a link to your website? Is that a link to a specific place Like where are you sending traffic when you're getting these media hits? Where are people going?

Susie Moore: 31:30

Apple. So I'll link to my Let it Be Easy podcast on Apple because that's simply where the most listeners are and I don't know Krystal. I'm open to changing that If you have a suggestion again. I'm just learning as I go, like anybody else, but my two, two of my most recent pieces one was her Katie Couric media. Another was for Wondermind, which is Selena Gomez's mental health organization. I just linked yeah to the Let it Be Easy Apple podcast. I call it a shirt tail. It's media speak for your two sentence bio like the little tail of a shirt and you just simply say you know Krystal Proffitt is an ex who helps. Why check out her Zee here?

Susie Moore: 32:05

Yeah yeah, it's that simple. And if you've created content that people like they're going to click, they're going to save. You know, and you could even say we said we saw the great episode to kick off with is, especially if it's really related to the content of the piece that's just been published. So Let it Be Easy, right for your, for your listeners to to not even not just locate you, but kick off. Right I don't know anybody else grows their staff.

Krystal Proffitt: 32:37

You're like get on the bandwagon. This is the tried and true way to make it happen. I mean, I'm too impatient for a lemonade stand. You know. I'm like let's go with the people all yeah, yes. You're like I got my Vitamix, like we got a whole, like I got like the whole thing going, we got Costco size. Like you know, like we're good, yes exactly.

Krystal Proffitt: 32:57

This is so good. Well, and I think that you know, especially speaking to everything that we just talked about, I feel like the season podcasters are like yes, yes, yes, but what if there's someone that's listening and they're like well, I haven't quite started. Would you recommend cause that maybe they're listening and they're like okay, 2024 is going to be the year of my podcast, but I haven't actually put it out there. Would you recommend media to help them launch their podcast, or is it something that they should wait for? Cause? I've actually gotten this question because they're like well, I want to get more traffic right at the beginning, but what if it's not that great? Like what, if you know, I'm still getting my legs and like trying to really like find a foundation that works best for me, and like, what would you say to someone that's in that spot?

Susie Moore: 33:44

Never wait. It's the advice is never, ever, ever, ever, ever, ever, ever, ever, ever wait. I mean for a few reasons. If you don't have a website to link to yet, that's cool. You can just have some other form of opt-in which is so easy to create Right, we know this. And then you have additional email subscribers to market your podcast too.

Krystal Proffitt: 34:02

Right.

Susie Moore: 34:02

So just say you release a media feature, say you get 300 new email subscribers, that's 300 new potential listeners. When you have exciting news, big reveal, you know my podcast is live, so you want to just be growing your audience constantly anyway. And then I get this question with books too. It's like my book isn't ready and it's like, well, you won't have the relationships in place. So I mean, at this stage I'll just text my editors and go, hey, I'm launching a podcast, can you help? Like okay. And they'll be like, yeah, yeah, let's welcome, let's make this easy for you. So when you have even people who you know, who you can reach out to, versus starting from the very beginning, it's going to be simpler, right, you're going to have, it's just going to give you a quicker turnaround. So the best time is always now, like no matter what. And look, when I got started with that mind body, green piece and I was in my cubicle, I didn't have a website, I had nothing. I had a Twitter account and a Gmail address I didn't link to anything.

Susie Moore: 34:55

I didn't. I wasn't savvy yet, but I got. I got savvy quickly when I saw the engagement, and then I created my own opt-ins and got all of that in order and then I was already. I had the ball rolling. I had a mind body green logo. I have had a HuffPost logo. I even took that content and hosted it on my site too. So you're going to be ahead of the pack the sooner you do it.

Krystal Proffitt: 35:18

Oh, this is such great advice and to anybody that is thinking about implementing any of those, you could just put out your podcast trailer and put that out there and that could be the thing it could be. 30 seconds of this is coming soon and until it's ready, but then that way you have that link that is strategic already and it's going to the place that you want people to go to. Cause that's that's part of my brain is always the strategy piece.

Krystal Proffitt: 35:39

It's like okay how can we, how can we make the most out of this? Like as soon as it goes live, but I do love the fact that it continues to live on forever and ever. So do you have a piece that is like top of mind for you? I mean, I know I'm kind of putting you on the spot. Is there something that you're like? I am so shocked that I still get leads from this. Or people will say I read this thing or I saw this video or heard you on this podcast, like is there one thing that stands out for you?

Susie Moore: 36:07

There are a couple which it's surprising, because you never know what's really going to take off, right. You're like sometimes you're like, oh, this is my best creative work. And then you're like you have a hangover and you throw something together and you're like, whoa, people really like that, and my other stuff was crickets, you know. So I think you never really know. A couple of pieces that have been real winners for me. And, by the way, another insider piece of knowledge here the media often reuses content. It'll even ask you for a refresh or a piece that was maybe published in 2020. They'll re-release, they'll put a fresh date on it, maybe ask you for a couple of quick updates, and then you don't have to do anything again. You have your whole fresh, that big traffic spike or the engagement. So a couple of pieces. So good morning America doing this right now with a piece that I have called People to Break Friends, to Break Up with Post-Pandemic. That was like a year ago and they said we're going to rerun it again. Is there anything that you change? So I'm like, fantastic.

Susie Moore: 37:01

So a couple of the other pieces that have been really popular are when I read Robin Sharma's book, the 5am Club and I just spoke about that experience. That was syndicated a lot, I know it sold a lot of books and people just love the Getting Up Early thing. It's almost something that you never really understand until it's released. People, I think, are just so curious about it. And then another piece in which I wrote a long time ago I still get subscribers questions, life coaching requests from is called the 7 Questions that Changed my Life.

Susie Moore: 37:36

I wrote it for Greatest, where I have a column, and it was syndicated to Elite Daily, I think, to Refinery29, to WebMD, to Yahoo, and I just shared my own experiences of just being bold, asking for things, and just what happened as a result and that I was like, oh, people really like this. They love being given specific questions that they can ask and you never know. I mean other pieces too when you share them. It's pretty exciting when a television network gets in touch saying can we discuss them? Pieces around money people really love. People love money content and not from a finance expert, from like a single mom right with three kids who got out of debt, or from someone who's a college grad and who's like just trying to figure it out. I mean money content does. Oh, Krystal is endless, I don't know.

Krystal Proffitt: 38:28

I'm just going to keep going.

Susie Moore: 38:29

I mean I could, I could take your time forever and ever, but it's I mean, it's really endless and, like I said, it's surprising what takes off you never really know. That's why I think you just have to keep showing up and have fun with the whole engagement process of it all.

Krystal Proffitt: 38:43

Yeah, and you've mentioned this a few times and I know that there's going to be someone that's asking okay, susie mentioned syndicated. What in the world does this thing mean? Because maybe they've heard of it on television shows or other places, but can you talk about what syndicated means?

Susie Moore: 39:00

Yes, it's a fancy media word for sharing. Essentially it just means sharing. So if you create a piece of content for Business Insider, for example, they might syndicate it, meaning they might give it to entrepreneur as well, and Money Magazine and Life Hacker and Yahoo Finance and whatever else might make sense Without getting too much into the details. The reason syndication exists is if content is trending, if it's doing well.

Susie Moore: 39:27

A lot of these media outlets have deals, have financial deals behind the scenes, where they share the advertising revenue that comes with the content being shared. So if you create something and get a million views and you syndicate it to me and I get 300,000 views, then we'd get 150,000 each of the CPMs of the ad spend. So it just works for everybody. You know it's like hey, I'll get to you, right, because you have a different audience or we have a shared audience. They're very likely to enjoy this content too. We'll split the money and the person who really wins is you, right. As a content creator, it's what I call having one post and turning it into 20 without doing anything, and you never know when it's going to happen either. You can't predict it. No one tells you. You need to have Google alerts in your name.

Krystal Proffitt: 40:15

Yeah, I mean, let's definition of, let it be easy. Just like write it once and let it be reshared without you even knowing, and you just wake up to a tentative like oh, apparently I'm everywhere today.

Susie Moore: 40:28

Oh, and it's so exciting when you're translated, you can be translated.

Krystal Proffitt: 40:32

Like it's so awesome.

Susie Moore: 40:34

I know right, like why wouldn't you want a piece of this? I think you know I want one good reason If you've got a message to share, like if you've got something of value to give. I just don't know why we wouldn't elevate that bit, why we wouldn't speak a little louder and serve more, because that's isn't that why we go into business, Krystal right, To make an impact.

Krystal Proffitt: 40:53

Yes, 100%, and it is with many people as you can, and I love that we live in the digital age that allows us to do that, because I just feel so blessed to be able to. You know, suzy and I we were talking earlier before we started recording. I was like I get to talk to people for a living. I love what I do.

Susie Moore: 41:09

I get to share messages.

Krystal Proffitt: 41:11

Like it's so incredible, so there's people listening that have such a special message that, oh, like, this is the way to amplify it. If you are looking to amplify your reach for your message this year, I mean this is absolutely the way to do it. But I want to switch gears for a second, because I have three rapid fire questions. I promise they will not be painful, they will be fun. We're going to let this be easy, okay, suzy are you up?

Krystal Proffitt: 41:37

for it. Yes, I love rapid fire, okay, okay. The first one is what piece of advice would you give to a brand new podcaster or content creator?

Susie Moore: 41:49

I know it sounds cliche, but it's real Be yourself. People love people who are themselves, and not everyone has to like you.

Krystal Proffitt: 41:56

Yes, oh, great, yeah, both of those are great. Okay, the next one is who is, or what is, the dream podcast you would love to be on and who is your dream podcast guest you would love to interview? So it's a two-parter.

Susie Moore: 42:12

Oh, I'd love to interview Selena Gomez. I think that she's fascinating and very honest about her journey, which hasn't been easy. And then the podcast I'd love to be on, hmm, hmm, I want to think well, because I believe we're always manifesting when we say things. So, you know, I've been on so many already which I think has been so, which I've been so happy with, but maybe Ariana Huffington.

Krystal Proffitt: 42:43

There we go. I think those are great. That's great. You know what? And I just I want to call it out that when people have shot their shot on this show, like I have listened back to, Amy Porterfield was on the show and she said she wanted to interview Ashley Flowers and Crime Junkie and it happened. So I'm just saying, I'm just saying magic in the air, but we put it out into the universe, Selena come on, I'm already walking my way, I'm already I think I'm getting there.

Susie Moore: 43:07

You know, like through, I see this is nothing the media does right. It kind of gives you access Connections. The timing isn't always up to us, but you put yourself in the way of opportunity for sure. 100%.

Krystal Proffitt: 43:19

Oh, that's so great. All right, and then my last question is do you consider yourself a perfectionist?

Susie Moore: 43:24

No, god no, and I don't think I mean. For me perfectionism just means anxiety Like that's. Or for me it doesn't even mean high standards, it means anxiety. So absolutely not, and I think good enough is good enough.

Krystal Proffitt: 43:39

Oh, let it be easy, Ladies and gentlemen. It's the theme of the show today, and I mean this has just been so much fun, so incredible. Suzy, thank you for coming on the show. What?

Susie Moore: 43:50

a joy.

Krystal Proffitt: 43:51

Well, if there's somebody listening and they're like well, I want to know more about Suzy. I want to know more about getting 2024 like on the roadmap for media hits or just understanding the behind the scenes of how all of this works. I know that you have something really special to share, so can you talk about that?

Susie Moore: 44:10

Yes, Krystal and I are live hosting a fabulous class called Overnight Rockstar, which is all about becoming your own publicist, even if you are starting from scratch and the media world is just like Chinese to you or Greek to you, even if you have no clue where to begin. The place to register is getrockstarpr. com/k rystal, and it's going to be so good. Ask questions, we'll hang out. A lot will be demystified and, if nothing else, will be raring to go full of clarity with your message and feeling pretty confident too.

Krystal Proffitt: 44:46

Yes, I mean and I have to just like full disclosure I have learned from Suzy, I have been following her forever and I just you epitomize. Let it be easy. I know I've said it like 20 times on here, but it is. It is just so tactical the things that you show people and how you can lay it out and you demystify so many things that can feel hard or difficult to understand. So, please join us. We're going to have so much. If you enjoyed this today and you want more of it, this is the way to go. So we will have links in the show notes for you to register and we're just, we're going to have so much fun.

Krystal Proffitt: 45:23

Suzy do you have any last words to share with the audience?

Susie Moore: 45:27

I would love to have new people live , interactive, fun and amazing follow up to this. The magic's always in the action, right In like where to from here. So if you want that microphone again, it's only a plus right, there are so many positives that can come your way. Then come hang with us, check it out live and register in a matter of what, because there will be a limited time replay.

Krystal Proffitt: 45:50

Yes, and we're going to, like we said so many times, we're going to have fun Like that is. We're going to let it be easy. We're going to have fun guaranteed, so maybe even a dance party or something We'll throw some confetti. We're just throwing things out. I don't even know we're going to make it happen and have so much fun. But, suzy, thank you so much for being on the show today.

Susie Moore: 46:08

Thank you, Chris. I can't wait to hang with you again very soon.

Krystal Proffitt: 46:11

Bye for now. Bye-bye. I know I shouldn't say this, but I'm going to. That was one of my most fun interviews that I have done. Right, like, suzy just brought so much to the table and you know she kept saying like, oh my gosh, we could talk about this forever. I wanted to keep talking to her forever. I wanted to ask more questions that I know this audience has and I want to make sure that we cover all of our bases. So if you want to hear more from Suzy, then you have to join us in our workshop. So she said that URL earlier and it's going to be linked in the show notes.

Krystal Proffitt: 46:48

But make sure you go to . That's to register for this training. It's going to be a free workshop. It's going to be on Wednesday, january 31st and it's going to have a limited time replay. So make sure that you register, even if you cannot join us live. I want to make sure that you are there because we are going to have so much fun. Suzy and I are doing this together. How fun is that? It's not just me saying, oh, go, register for Suzy's thing. Like no, like I'm going to be there with you and we are going to have so much fun. So again, that's to register for the overnight rock star webinar training workshop, whatever you want to call it. We are going to have so much fun, but that's all I have for you today.

Krystal Proffitt: 47:49

Please go listen to Suzy's podcast. She is just. I've learned so much from her, so many things, that she gets it so right. It should be. Let it be easy. I have absolutely adopted this mindset and, like I said earlier, anytime I hear that phrase now I think of her. So perfect branding. Again, kudos to you, suzy. It was very genius to go with that. But I want you to learn how you can be more visible in 2024 and beyond with your podcast, how you can get your lead magnet in front of more people and just grow your audience full of people that are interested in what you're selling. So come join us. Once again, go to to register and we will see you there. But that's all I have for you today. So if this is your first time tuning in, make sure you hit that follow or subscribe button wherever you are listening and, as always, remember, keep it up. We all have to start somewhere.